BTA's Spring Break 2017

Lindsay Kelley of Prospect Builder will be speaking at the Grand Floridian in Orlando, Florida for the #BTAOrlando Spring Break. If you're a copier dealership, you need to be at this stellar office technology industry event! 

BTA Member Dealers Receive 2-for-1 Registration; Can Use $150/$250 Discount Codes Received With Membership!

Dealer Registration:
BTA member: $199 (2-for-1 registration! See details here.)
Non-member: $249

The 2017 Spring Break event, open to dealers from across the country, will feature:

  • A special keynote address presented by a surprise guest speaker to be announced on-site
  • Seven additional educational sessions led by industry leaders
  • Time to network with peers and exhibiting sponsors, including a welcoming reception
  • An afternoon/evening visit to the Disney theme park of your choice: Magic Kingdom, Epcot, Hollywood Studios or Animal Kingdom


Front-Runner Workshop: March 22-23, 2017
Attendees receive FREE registration to Spring Break.

Click here for more information or to register.
Featured Educational Session
Marketing & Sales — You Need Both to Compete Today
Lindsay Kelley, president & co-founder, Prospect Builder

Technology changes keep coming faster and faster. That is as true of CRM, marketing automation and sales support tools as it is of your phone. Are you connecting these two together, or are your sales and marketing teams and tools siloed? Discover how linking marketing automation and sales will lead to higher connect rates, more qualified leads, your sales team actually using marketing tools, and a perpetual feedback loop to improve both sales and marketing.

Kelley, president and co-founder of Prospect Builder, is a HubSpot-certified inbound marketer focused on improving office technology companies' marketing execution. She brings together old and new marketing techniques to create inbound marketing strategies that work. Kelley made a career in marketing for more than 18 years, including serving as the marketing director for a large dealership. She holds a master's degree in marketing from Johns Hopkins, a bachelor's degree in communication from Towson University, and four inbound marketing certifications from HubSpot.
Additional Educational Sessions
Industry Update
Bob Goldberg, Business Technology Association (BTA)
The Future of Mobile Printing
Mark Hart, Access Control Devices Inc. (ACDI)
Reducing Parts COGS
Jack Duncan, BEI Services
Building a Major Account Strategy
Larry Levine, Social Sales Academy
Turkeys & Eagles Both Have Feathers
Gil Cargill, Cargill Consulting Group Inc.
Adjacent Opportunities
Ed McLaughlin, Innovolt & Valderus
Exhibiting Sponsors
Click a logo to visit the sponsor's website.
March 24
Reception Sponsor

March 24
Lunch Sponsor

March 24-25
Breakfasts Sponsor

March 24-25
Breaks Sponsor

Sophisticated online marketing initiatives require thoughtful/holistic planning, collaborative development processes, and expert execution.  Our new journey into inbound marketing would not have occurred without such confidence in these—hallmarks of a Prospect Builder managed marketing services engagement.

Robert Caldwell, VP of Marketing Datamax, Inc.

Robert Caldwell