Blog

Google Page Ranking Isn't the Goal of Inbound Marketing

Jul 11, 2017 9:29:15 AM / by Bryant Duhon posted in Inbound Marketing, SEO

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Search engine optimization (SEO) is an important piece of the inbound puzzle. However, good rankings aren't the goal of inbound marketing – leads are (and, ultimately, sales).

SEO is a means to an end, not the end itself.

SEO is the art and science (yes, art) of using what is known of how search engines (especially Google) rank content and executing strategies that allow a company's Web pages to be ranked as high as possible.

A few things about SEO:

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Time to Learn Inbound Sales and Marketing

Jun 22, 2017 1:12:37 PM / by Lindsay Kelley posted in Inbound Marketing, Lead Generation, Inbound Sales, Buyer 2.0, Buyer's Journey, Sales training, Growth and development, HubSpot, Blogging, Prospecting

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School's out for summer.

--Alice Cooper

By now, kids across the country have happily turned their brains off for summer vacation. Fiddling on their phones, sleeping in, hanging out with friends, and binge-watching YouTube replace school bells and homework.

As adults, we've learned by now that Alice Cooper was wrong, school's NEVER over. In our professional lives we have to consistently learn and evolve to stay ahead of the competition.

The school bell is always ringing for us here at Prospect Builder as we continue to add to our knowledge with a steady curriculum of blogs and white papers from trusted resources (like HubSpot), books, webinars, podcasts, and, sometimes, each other.

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How to Directly Integrate LinkedIn Navigator With The HubSpot CRM

Jun 15, 2017 11:54:29 AM / by John Pulley posted in Inbound Sales, HubSpot, CRM

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HubSpot has finally come out with the integration that so many of us have been waiting for. LinkedIn Navigator is now able to directly integrate with the HubSpot CRM.

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Why SEO Is Absolutely Useless For 97.3% Of Copier Dealers

Jun 1, 2017 12:50:59 PM / by John Pulley posted in Inbound Marketing, Buyer's Journey, website

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This afternoon I saw something that just pissed me off. So now I'm going to rant about SEO and why most of you think you're doing a good thing when what you're really doing is wasting your profits.

Here's the something that caused this rant: an image I saw on social media from an SEO company bragging that they had increased organic traffic (which simply means someone sent from a search engine like Google, Yahoo, Bing, etc.) by over 90% to a dealer's website in the first year. 

At first glance this seems incredible. Naturally, they don't mention what number of visitors they started from and where they got them to ... but I digress.

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Why is Prospect Builder a HubSpot Gold Partner Agency?

May 16, 2017 8:57:53 AM / by Lindsay Kelley posted in Inbound Marketing, Growth and development, Client Relationships, HubSpot

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When it comes to marketing and sales automation platforms, our agency could have chosen any digital sales and marketing platform to implement an inbound methodology on. We chose HubSpot.  

Here is my personal "Why" behind being a HubPartner and attending HubSpot's Partner Day 2017 (North America).

 

“You see, there are over 3,000 HubSpot partner agencies, and only the top 10% are invited to HubSpot headquarters for Partner day. I was honored to have been one of the 230 individuals in attendance."

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Inbound Success #1 - Copier "Sales Rep" Increases Prospecting Activity from 21.6 to 98.5 Calls Per Day

May 2, 2017 8:31:58 AM / by John Pulley posted in Inbound Marketing, Inbound Sales, Prospecting

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Let's get right to it. Inbound Works.

As a Dealer Principal or VP of Sales, you know all too well that getting your sales team to consistently prospect is challenging at best and seemingly impossible at worst. 

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[Video] Buyer Behavior Has Changed - Sales and Marketing Must Unite

Apr 11, 2017 1:23:28 PM / by Lindsay Kelley posted in Inbound Marketing, Lead Generation, Inbound Sales, Buyer 2.0, Buyer's Journey, Growth and development, Tips

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Just 10 years ago, only 20% of the buyer’s journey was happening online. Today, that number is 70%.

Last month, I traveled to the Grand Floridian in Orlando, FL to speak to Business Technology Association (BTA) members about how technology has changed buyer behavior. With sales losing control of the beginning stages of the sales process, how do we help guide the buyer through the online journey they’re not taking when making a buying decision? Marketing needs to bridge the knowledge gap between the information in the heads of the reps and the information available online.

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Connection, Marketing, and Being Human

Apr 4, 2017 7:00:00 AM / by Bryant Duhon

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Possibly the most important thing companies miss when it comes to inbound marketing is that it’s about making a connection with a person.

I’m using the word “person” intentionally here. Businesses talk about their customers, clients, and partners when talking about the people that buy things from them. You talk about suppliers, partners, providers, and network when you’re talking about the people on whom you depend for the materials and support to stay in business.

We should be thinking about Robert, Tammy, Dave, Rosa, Neville, Jeremy, and Staci – the people we work with.

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3 Scary Things Copier Prospects Learn From Your Questioning Style

Mar 28, 2017 11:09:00 AM / by John Pulley posted in Inbound Sales, Sales training, sales reps, Sales

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Failing at this one sales skill has cost me tens of thousands of dollars. I bet it has cost you more than you realize.

Over the past 8 weeks, I have had the privilege of being nominated to work with David Weinhaus one of HubSpot’s top sales trainers. The final part of our Sales Skills Boot Camp is to complete a blog post discussing the key sales skill(s) that I discovered is impacting my sales career. 

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Turn a Deaf Ear to the Inbound Marketing Noise

Mar 28, 2017 7:00:00 AM / by Bryant Duhon posted in Inbound Marketing

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