Blog

How Do You Use HubSpot? A Dealer Inbound Panel Discussion

Sep 16, 2017 2:28:55 PM / by Lindsay Kelley posted in Insider, Inbound Marketing, Lead Generation, Inbound Sales, HubSpot, Partnership, Website, Resources & Training

0 Comments

 

We think about – and share our thoughts about – HubSpot and inbound marketing all the time. While I'm sure everyone is consistently blown away with our insights (we like to tell ourselves!), sometimes it's nice to hear a different perspective.

What better point-of-view than other dealers and how they're using HubSpot and WHY they're using HubSpot – straight from the horses' mouths.

 

All of us at Prospect Builder were excited to welcome Karisa Danley, West McDonald, and Tammy Bedard (one of our very own clients) to a panel conversation about the in's and out's, pros and cons, of using HubSpot.

 

Read More

A Decade of Hashtags - Social Media Isn’t a Fad

Aug 23, 2017 2:51:42 PM / by Kate Marsh posted in Inbound Marketing, Lead Generation, Buyer 2.0, Buyer's Journey, Social Media, Client Relationships, Resources & Training

0 Comments

#StillThinkItsJustAFad??? 


Turning 10 is a major life step.
Double digits. Almost a grown up.
Fourth grade, here you come.


When was the last time you saw a fad celebrate it’s tenth birthday? I’m not talking about bell bottoms coming back into style, or wearing flannel shirts with dresses. I’m talking about, a fad lasting long enough to reach ten the first time around. Silly bands, those crazy rubber bands kids were wearing, fidget spinners, fads are everywhere, and a new one pops up almost as soon as an old one dies.


Fads don’t celebrate a 10th anniversary.

Read More

Why Choose HubSpot? A Dealer Inbound Panel Discussion

Aug 10, 2017 10:46:21 AM / by Lindsay Kelley posted in Insider, Inbound Marketing, Lead Generation, Inbound Sales, Growth & Development, HubSpot, Partnership, Website, CRM, Resources & Training

0 Comments

We think about – and share our thoughts about – HubSpot and inbound marketing all the time. While I'm sure everyone is consistently blown away with our insights (we like to tell ourselves!), sometimes it's nice to hear a different perspective.

 

What better point-of-view than other dealers and how they're using HubSpot and WHY they're using HubSpot – straight from the horses' mouths.

 

 

All of us at Prospect Builder were excited to welcome Karisa Danley, West McDonald, and Tammy Bedard (one of our very own clients) to a panel conversation about the in's and out's, pros and cons, of using HubSpot.

 

Read More

The Fastest Way to Frustrate and Piss off Your Prospects On Your Website

Jul 28, 2017 2:42:58 PM / by Lindsay Kelley posted in Inbound Marketing, Inbound Sales, Buyer 2.0, Buyer's Journey, Growth & Development, Website

0 Comments

Today, I got notification of an industry acquisition and decided I’d check out the company being acquired. Excited to see what this company may bring to the OEM who purchased it, I clicked on their website.

Meh.

 

It was all right. Looks like every other Managed IT company out there with stock images of servers and business people staring back at you with serious looks on their faces. Nothing fancy, but it got the point across. I noticed a pop up in the bottom right corner asking if I could identify with one of two questions.

Clever!

Read More

Google Page Ranking Isn't the Goal of Inbound Marketing

Jul 11, 2017 9:29:15 AM / by Bryant Duhon posted in Inbound Marketing, SEO

0 Comments

Search engine optimization (SEO) is an important piece of the inbound puzzle. However, good rankings aren't the goal of inbound marketing – leads are (and, ultimately, sales).

SEO is a means to an end, not the end itself.

SEO is the art and science (yes, art) of using what is known of how search engines (especially Google) rank content and executing strategies that allow a company's Web pages to be ranked as high as possible.

A few things about SEO:

Read More

Time to Learn Inbound Sales and Marketing

Jun 22, 2017 1:12:37 PM / by Lindsay Kelley posted in Insider

0 Comments

School's out for summer.

--Alice Cooper

By now, kids across the country have happily turned their brains off for summer vacation. Fiddling on their phones, sleeping in, hanging out with friends, and binge-watching YouTube replace school bells and homework.

As adults, we've learned by now that Alice Cooper was wrong, school's NEVER over. In our professional lives we have to consistently learn and evolve to stay ahead of the competition.

The school bell is always ringing for us here at Prospect Builder as we continue to add to our knowledge with a steady curriculum of blogs and white papers from trusted resources (like HubSpot), books, webinars, podcasts, and, sometimes, each other.

Read More

How to Directly Integrate LinkedIn Navigator With The HubSpot CRM

Jun 15, 2017 11:54:29 AM / by John Pulley posted in Inbound Sales, HubSpot, CRM

0 Comments

HubSpot has finally come out with the integration that so many of us have been waiting for. LinkedIn Navigator is now able to directly integrate with the HubSpot CRM.

Read More

Why SEO Is Absolutely Useless For 97.3% Of Copier Dealers

Jun 1, 2017 12:50:59 PM / by John Pulley posted in Inbound Marketing, Buyer's Journey, Website, SEO

1 Comment

This afternoon I saw something that just pissed me off. So now I'm going to rant about SEO and why most of you think you're doing a good thing when what you're really doing is wasting your profits.

Here's the something that caused this rant: an image I saw on social media from an SEO company bragging that they had increased organic traffic (which simply means someone sent from a search engine like Google, Yahoo, Bing, etc.) by over 90% to a dealer's website in the first year. 

At first glance this seems incredible. Naturally, they don't mention what number of visitors they started from and where they got them to ... but I digress.

Read More

Why is Prospect Builder a HubSpot Gold Partner Agency?

May 16, 2017 8:57:53 AM / by Lindsay Kelley posted in Insider, Inbound Marketing, Growth & Development, Client Relationships, HubSpot

0 Comments

When it comes to marketing and sales automation platforms, our agency could have chosen any digital sales and marketing platform to implement an inbound methodology on. We chose HubSpot.  

Here is my personal "Why" behind being a HubPartner and attending HubSpot's Partner Day 2017 (North America).

 

“You see, there are over 3,000 HubSpot partner agencies, and only the top 10% are invited to HubSpot headquarters for Partner day. I was honored to have been one of the 230 individuals in attendance."

Read More

Inbound Success #1 - Copier "Sales Rep" Increases Prospecting Activity from 21.6 to 98.5 Calls Per Day

May 2, 2017 8:31:58 AM / by John Pulley posted in Inbound Marketing, Lead Generation, Inbound Sales, Resources & Training

0 Comments

Let's get right to it. Inbound Works.

As a Dealer Principal or VP of Sales, you know all too well that getting your sales team to consistently prospect is challenging at best and seemingly impossible at worst. 

Read More

Subscribe to Email Updates