About Us

Prospect builder is a new kind of marketing services provider for mid-sized office technology dealers that need to grow their revenue. We produce leads through listening and telling stories. And, we're a proud HubSpot Gold partner.

Marketing-as-a-Service by Industry Professionals

Unlike local ad agencies that don't understand office technology dealerships or marketing consultants offering do-it-yourself advice, Prospect Builder is a full service marketing partner. We believe in serving the HUMANS. We feel that HubSpot said it best in their 2013 "Vision Behind Inbound Marketing" video. 


With Inbound Marketing Strategies for Buyer 2.0

With over 92% of business decisions now originating online and buyers being 57% of the way through the buying process before meeting with an individual, inbound marketing is critical for business growth. Prospect builder is a certified HubSpot inbound marketing partner bringing you the latest inbound marketing best practices on a proven platform.  

Integrated with Your Systems

Tight integration with ConnectWise and salesforce.com make sure that you're in the marketing strategies synchronize seamlessly with your sales team.

Our Team

This team brings a breadth of experience in the office technology space, including running the internal marketing for a large CDA copier dealership, spearheading the community at AIIM, and running HubSpot for a copier dealership. 

Lindsay Kelley

President & Co-founder

Lindsay Kelley brings experience in the execution of integrated marketing campaigns, inbound marketing, digital marketing, traditional and social strategies including social selling strategy, content strategy, and website builds. She has served in a marketing function for over 17 years including serving as the Marketing Director for a large copier dealer. Lindsay holds an MBA in Marketing and BA in Communication.

Bryant Duhon

VP of Content Strategy

Bryant grew up in the non-profit association world focused on ECM and document management; and has always loved creating useful content for his audience. Starting as an intern, he became editor of a print magazine for over a decade. Bryant created and ran the content side of the association's webinar program for 8 years. He has edited and distributed 3 newsletters (the first as fax, with a newfangled “email” distribution option); created ebooks, infographics -- and printed posters, websites, and Web articles; and helped to create (from scratch) and run an online community. He somehow managed to stumble into inbound marketing and he loves it. In many ways, inbound feels like the culmination of all the other stuff — just with more analytics thrown in! 


Shelly Holdaway

Inbound Content Specialist

As our Inbound Specialist, Shelly is always excited to dive in and work on our next project – and there's always a next project! From the boardroom to the locker room, her marketing career has been spent in minor league baseball, higher education, and the copier industry. Shelly says that her most memorable marketing time has been in the dealer world – supporting customers, executive leadership, and sales teams. The rest of us think pulling tarps over the field for rain delays and an unconfirmed rumor that she filled in once as the team mascot is WAY cooler. A Jill of all trades, Shelly has a master’s in publication design, with expertise in just about every area of marketing and communications—print and digital design, illustration, color management, writing, editing, video, and photography. Shelly loves to sneak in a quick coffee and a run before her husband and three children rise, but that rarely ever happens because she has three children and a husband. When she’s not cranking out creative, Shelly can most often be found outdoors—doing yardwork, blowing bubbles with her toddler, or on the sidelines at one of her other children’s games.


Kate Marsh

HubSpor Goddess

Kate stumbled into inbound marketing after earning her BFA in New Media, with a Concentration in Graphic Design and a Minor in Art History, from Indiana University. A digital native (we don't think she knows where “don't turn that dial” comes from), she can barely remember a time without the Internet and social media to explore ideas for email creation, campaign management, Halloween, organization, and design. She is THE resident HubSpot Goddess. Her behind-the-scenes wizardry turns ideas into marketing reality. Kate, oddly enough, started off as a client at a dealership in the upper midwest-- she was their HubSpot queen. When she decided to follow her heart to be with her partner in Connecticut, we snagged her before she could even rent the moving van. A horror junkie, Kate is a true Halloween aficionado and lover of all things scary – and there's so much candy! Halloween-creep and the invasion of orange and black never starts soon enough in her world. And, of course, she loves a good horror movie. Her three favorites in no particular order: The Haunting, The Conjuring, and House on Haunted Hill.


Debbie Battaglia

Inbound Consultant & Account Director

Debbie has spent a career creating – innovative financing and leasing programs from the ground up for copier dealerships; marketing and branding programs; and informative articles and blog posts. And that's just a few things in her 20+ year corporate career. Two years ago, she decided to step out on her own to bring her passion for B2B marketing to help SMBs grow and increase revenue. Outside of the office, her two VERY active children keep her busy operating Mom's Shuttle Service between swimming, gymnastics, cheer, dance, and little league baseball. When she finally does get a few minutes to rest, Debbie loves to bake (none of the rest of us consider this “rest”) and is obsessed with baking challenge shows like Cupcake Wars and Ultimate Cake Off.


Preston Buckley

Social Media Sharing and Monitoring 

Preston is our social media sharing and monitoring expert. A full-time student at Utah Valley University (working towards a degree in Marketing), he is a full-time Netizen and digital native. With an eye on what he's going to do after graduation (his parents' basement apparently isn't available), he's kick-started his career with a marketing internship for Beezy Inc. which has lead to various independent digital marketing consultant positions. Before joining our team, he's provided social media monitoring and engagement services for a number of companies. He's an adept chameleon at switching between client profiles and assists in research and fine-tuning social profiles for our clients. During his “free time,” Preston works out, tends his faith, and enjoys the beauty of the outdoors – whether in his home state of Washington or the natural beauty of Utah.

Sophisticated online marketing initiatives require thoughtful/holistic planning, collaborative development processes, and expert execution.  Our new journey into inbound marketing would not have occurred without such confidence in these—hallmarks of a Prospect Builder managed marketing services engagement.

Robert Caldwell, VP of Marketing Datamax, Inc.

Robert Caldwell