Buying behavior has changed. Marketing and sales are struggling to catch up. “Interruption” marketing too often fails as cold calls are ignored, mass emails are deleted, and ads that once were the driver of copier sales are fast-forwarded through. Customers increasingly self-filter news, using Google to research and seek answers before having a sales conversation. If your copier dealership isn’t online, you’re missing these conversations. Consider:
People have questions and turn to search engines to ask them. People trust those who provide honest and useful answers to those questions. And inbound lead generation strategy goes beyond a brochure website to understanding and addressing the needs of your buyers. So when it comes time for them to make a purchase, their research will have led them to you.
Marketing ideas are easy. Excellent execution of a marketing plan isn’t. Selecting the right inbound marketing agency to help you grow your copier dealership is vital. We understand inbound marketing inside and out. We have worked inside of copier dealerships. We have the knowledge and expertise to help you get to know your existing customers better and attract new ones. Let’s work together.
Sophisticated online marketing initiatives require thoughtful/holistic planning, collaborative development processes, and expert execution. Our new journey into inbound marketing would not have occurred without such confidence in these—hallmarks of a Prospect Builder managed marketing services engagement.
Robert Caldwell, VP of Marketing Datamax, Inc.